Friday, January 24, 2014

Trust and Value of Your Mailing List

The Value of Your List: 

Whether you are promoting an affiliate product created by someone else or your own product, your list will be open to any advice, information and suggestions from you. Provided you have a strong relationship with your subscribers, you can literally send them anywhere you want to. Even if they don’t buy from an email you send to them, they will at least take a look what's it about. So, even when a person opts into your list for a specific product, you still have the option to let them know about any other offers out there that you are affiliated with. You can earn thousands, even hundreds of thousands of dollars simply by sending promotional emails to a responsive list. The value of your list is in direct proportion to how well they know, like and trust you, so do not abuse that trust by sending them promotions to useless products. I see it far too often and it simply does not work. Make sure to always provide value to your subscribers and they will repay you long term. You see marketers making thousands of dollars just by sending one email. This only happens because they have built a list that trusts their judgment. This is very important. It may sound obvious, but it’s not obvious at all because most marketers will disregard this advice and continually promote any offer they can get their hands on in the hope of making a quick sale. 

Building Trust with Your List: 

Wednesday, January 22, 2014

The Importance of Email Marketing

So what's the importance of email marketing?

Customers are the lifeblood of any business, online or offline, right. Sales representatives are employed by businesses in the real world to call on potential clients on an on-going basis, until they get a client. On the Internet the process should be the same, but unfortunately all you have is your website, and what I see more often than not, are websites set up to market their products to one prospect at a time. There’s no continuity, no relationship building, and as a result, inevitably less customers and less sales.
You see the thing about list building is that, your email list is the solution to bridging this gap between unique visitors and consistent visitors.
I don’t know about you, but rarely will I make a purchase from a website without knowing full well who’s behind the screen. Any sales professional will tell you that a customer will need between 5 -10 contact sessions before they buy from you. Without a list, you have no chance of following up after the initial first time meeting. Yes, list building is not only another marketing tool to get more sales, it is absolutely essential in the online world and can be the difference between making 10 sales a month to making 100 sales a month. Of course, the quality of your list ultimately determines how many sales you make over all.
email list building
How Not To Build Your List:

Tuesday, January 21, 2014

What is Email Marketing?

So what exactly is email marketing?

Well collecting email addresses from people who visit your online website in exchange for something what is known as email marketing. The purpose of this strategy is to give a visitor to your website a free gift in exchange for their personal details. You can offer anything really, but its best to give them something of value. A video course, eBook and/or a weekly newsletter can be enough to squeeze an email address out of a visitor to your site.

What’s Important about marketing your business in this way is that you are given permission to contact these people to offer your products. Contrast this approach to what people are used to each day, which is interruption marketing, where you are forced to sit through advertisements without much consent from yourself.

Everywhere we look these days we are being interrupted with advertising and people are being programmed to song every this B.S out. The beauty about permission marketing is that you are giving your prospect a choice as to whether they want to listen to you or not. If they like what you have to offer, then marketing to these people becomes a whole lot easier.
How email marketing works

Why use Email Marketing instead of traditional forms of advertising?