Tuesday, January 21, 2014

What is Email Marketing?

So what exactly is email marketing?

Well collecting email addresses from people who visit your online website in exchange for something what is known as email marketing. The purpose of this strategy is to give a visitor to your website a free gift in exchange for their personal details. You can offer anything really, but its best to give them something of value. A video course, eBook and/or a weekly newsletter can be enough to squeeze an email address out of a visitor to your site.

What’s Important about marketing your business in this way is that you are given permission to contact these people to offer your products. Contrast this approach to what people are used to each day, which is interruption marketing, where you are forced to sit through advertisements without much consent from yourself.

Everywhere we look these days we are being interrupted with advertising and people are being programmed to song every this B.S out. The beauty about permission marketing is that you are giving your prospect a choice as to whether they want to listen to you or not. If they like what you have to offer, then marketing to these people becomes a whole lot easier.
How email marketing works

Why use Email Marketing instead of traditional forms of advertising?
To be fair email marketing gives you the opportunity to repeatedly market to a prospect - potentially for the rest of their lives in some cases. All you had to do was give them a necessary free gift in exchange for their contact information. Instead of paying for advertisements over and over again, you only have to gain that initial subscription and you have permission to market to that person for FREE.

How Email Marketing Works?

Email marketing is actually fairly simple if we break it down into 3 categories:
Firstly you get permission from a person to join your mailing list in exchange for a valuable gift. For example: eBook, training course, newsletter etc.
Secondly they give you their personal information by entering their email address, name and/or phone number into a form situated on your website.
And finally you then send them information related to their interests and get to promote your business opportunities.
As long as you provide valuable information that helps your clients, you will have permission to contact them for as long as your relationship stays strong and has been built on trust. You have multiple chances of promotion which you cannot get through traditional advertising.

The Basic Idea of Email Marketing:

Visitor lands on your website;
They give you permission to contact them in exchange for a something of value;
They join your mailing list;
You send them information & promotions;
You earn money from your promotions.

What Contributes to Effective Email Marketing?

Unlike other forms of advertising and marketing, this approach is very cool in that you only have to pay for a lead once, to get the opportunity to market to them repeatedly for free. Whatever the cost it took to get them onto your list, you will be paid back tenfold over the course of your relationship with these people.
You also can promote and make money within any niche, but the beauty of email marketing is that you can cross promote relevant products continuously because you have an on-going communication with your clients. If you have a client on your list that is interested in weight loss, you can also promote gym equipment, proper diet ideas and any other products remotely related to weight loss and general health.
Once you have leads coming into your system, you can set up a funnel that sells your products automatically. With the technology we have at our fingertips today like auto responders, we can set up an email campaign to go live on our list automatically. All you have to do is set it, and let it do all the work. Now and then you can send a live message to your list about any immediate updates you feel they should know about.
To sum everything up, email marketing as a whole business, is the most stable and long term revenue generating strategy that exists on the internet today.

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