Sunday, February 16, 2014

Boosting Your Business through Internet Marketing

If you are not already harnessing the internet as a way of marketing your business, you should definitely consider it. Your business can benefit from an online marketing campaign, but you need a basic understanding of internet marketing strategies. The following article should be able to assist you with that understanding.

Use internet marketing to develop an online presence for your business. This article can serve as a great starting point for your internet marketing campaign.

A well-crafted online marketing strategy is a major asset for any business owner who wishes to promote his or her company. There are a few basic ideas that you need to learn in order to truly use internet marketing effectively. Once you understand these ideas, your internet marketing plan should fall into place.
Boosting Your Business through Internet Marketing
Site wide links are an excellent tool. These powerful links occur on each page of your website to allow continual, easy access to key pages you want visitors to see. A few good examples of typical site-wide links are contact pages and pages that list out advertising options. Most site managers prefer to put these links near the bottom of the page, using a font that is easily read. You can use site wide links that are organized in a menu format to facilitate more redirection to your client's site or your own site. Always make sure that you organize your site in a logical manner.

Monday, February 10, 2014

Autoresponders for email marketing campaigns

In this business i firmly believe that automation should be taken advantage of at every opportunity. Email marketing is so powerful, as you have seen so far – and it is one of the things we can put into auto drive very easily without needing to know any technical skills, without having to keep spreadsheets and without having to manually collect personal information from our prospects. This is all handled for us with the “autoresponder”

Here’s “wikipedias” formal definition of autoresponders
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals. Autoresponders are also incorporated into electronic mailing list software, to confirm subscriptions, unsubscriptions, posts, and other list activities.

An autoresponder will take care of every aspect of your list building, from collection, storage and management of contacts – redirects to thank you pages – automation of follow-up emails – subscriptions to your newsletter – conversion statistics – segmentation – reporting – as well as many other features. They really are the holy grail of email marketing, and you can thank your lucky stars they exist for use inside your business.

With many services out there to choose from, these four below are highly recommended to pick from:

  
Important: deliverability rates, functionality and automation abilities are paramount to any email marketers business, for this reason i strongly suggest you steer clear of any free autoresponders, which are seriously lacking in these particular areas. You have been warned.
The best way to learn anything in internet marketing is by doing. This is just as important when it comes to aweber, or any other autoresponder service. They will all have the best tutorials on how best to set up your campaigns.

Friday, January 31, 2014

The 4 Crucial Stages of Email Marketing



email marketing stages

Stage 1 Stranger

This is the first stage of the relationship. You will need to get more information about the person if you want to find out what their interests are what their goals are, and so on. At the beginning of any relationship, it takes a little bit of time for that initial trust to be formed.
In order to get a chance to do this, you ask for some information (email address) in return for something of value, preferably something they are in search for already. If you provide them with something of value, you can then proceed to the next stage of the relationship.

Stage 2 Acquaintance

This is the stage we turn a person from a complete stranger into an acquaintance. We must continue to provide value and communicate our personality through email newsletters/messages. This can be a tricky part for a lot of people, and yet it’s the most important stage to get right. People don’t want to build a relationship with someone they can’t relate to.
They similarly do not want to communicate with another hard selling marketer either. (There are enough of those out there already.) Give them a reason to like you, to want to hear more from you, and most importantly, give them a reason to want to buy from you. Be truthful, open, sincere, and helpful and let your true personality shine through with every interaction. If you get this right the transition to the next stage becomes easier.

Stage 3 Friend (Customer)

At this stage you should have built up rapport with our prospect. You have given them valuable content, free advice or training. You have shared information about yourself, your family and your pets. They feel like they know the person behind the computer screen now.
So, how do we get to this next level? Well, it’s important to note that not everybody wants to be your friend. Not everybody is going to connect with you. Some take longer, some never come around. This shouldn’t worry you though. It’s not a numbers game, it’s a conversions game.
You can now offer products to your list. You see, people love to buy things and that is true. They will buy from you ahead of other marketers if they trust you. It’s really as simple as that. This is why stage 2 is very important in email marketing. Without that trust being built, you will not stand a chance in selling your offer.
Now, if you were to sell an item to one of your offline friends, what would you offer? I mean, would you offer support? Would you take time out to help them with the information or product you have provided? Would you give them tips on how to get the most out of the product? These are the things people want to know before they buy from you.
If you are at the “friends” stage of this email marketing ladder, you should offer as much support as possible. Be a friend, be a person who actually cares, be yourself and treat your customers like you would treat your closest friends!

Stage 4 Lifetime Customer

This is the last stage and the one all marketers want to achieve. Very few actually get to this stage, at least not on a large enough scale. The best buddy person on your list is the one who opens all your emails, clicks on all the links, downloads all the reports, watches all the videos and buys whatever you recommend to them. You have built up such a strong bond that they know you will only recommend valuable stuff to them.
To get your leads to this level you need to provide consistent value to them. You need to help them in any way you possibly can. You must only recommend top quality information and products. You must over deliver in everything you do. Repeat buyers are the holy grail of any business and you need to bend over backwards and do whatever it takes to get to this stage.
Building a lifetime buyer doesn’t happen by sending offer after offer. It doesn’t happen by sending crappy eBooks. It doesn’t happen by sending them content that isn’t great, and it doesn’t happen by being dishonest in your marketing.

Friday, January 24, 2014

Trust and Value of Your Mailing List

The Value of Your List: 

Whether you are promoting an affiliate product created by someone else or your own product, your list will be open to any advice, information and suggestions from you. Provided you have a strong relationship with your subscribers, you can literally send them anywhere you want to. Even if they don’t buy from an email you send to them, they will at least take a look what's it about. So, even when a person opts into your list for a specific product, you still have the option to let them know about any other offers out there that you are affiliated with. You can earn thousands, even hundreds of thousands of dollars simply by sending promotional emails to a responsive list. The value of your list is in direct proportion to how well they know, like and trust you, so do not abuse that trust by sending them promotions to useless products. I see it far too often and it simply does not work. Make sure to always provide value to your subscribers and they will repay you long term. You see marketers making thousands of dollars just by sending one email. This only happens because they have built a list that trusts their judgment. This is very important. It may sound obvious, but it’s not obvious at all because most marketers will disregard this advice and continually promote any offer they can get their hands on in the hope of making a quick sale. 

Building Trust with Your List: 

Wednesday, January 22, 2014

The Importance of Email Marketing

So what's the importance of email marketing?

Customers are the lifeblood of any business, online or offline, right. Sales representatives are employed by businesses in the real world to call on potential clients on an on-going basis, until they get a client. On the Internet the process should be the same, but unfortunately all you have is your website, and what I see more often than not, are websites set up to market their products to one prospect at a time. There’s no continuity, no relationship building, and as a result, inevitably less customers and less sales.
You see the thing about list building is that, your email list is the solution to bridging this gap between unique visitors and consistent visitors.
I don’t know about you, but rarely will I make a purchase from a website without knowing full well who’s behind the screen. Any sales professional will tell you that a customer will need between 5 -10 contact sessions before they buy from you. Without a list, you have no chance of following up after the initial first time meeting. Yes, list building is not only another marketing tool to get more sales, it is absolutely essential in the online world and can be the difference between making 10 sales a month to making 100 sales a month. Of course, the quality of your list ultimately determines how many sales you make over all.
email list building
How Not To Build Your List:

Tuesday, January 21, 2014

What is Email Marketing?

So what exactly is email marketing?

Well collecting email addresses from people who visit your online website in exchange for something what is known as email marketing. The purpose of this strategy is to give a visitor to your website a free gift in exchange for their personal details. You can offer anything really, but its best to give them something of value. A video course, eBook and/or a weekly newsletter can be enough to squeeze an email address out of a visitor to your site.

What’s Important about marketing your business in this way is that you are given permission to contact these people to offer your products. Contrast this approach to what people are used to each day, which is interruption marketing, where you are forced to sit through advertisements without much consent from yourself.

Everywhere we look these days we are being interrupted with advertising and people are being programmed to song every this B.S out. The beauty about permission marketing is that you are giving your prospect a choice as to whether they want to listen to you or not. If they like what you have to offer, then marketing to these people becomes a whole lot easier.
How email marketing works

Why use Email Marketing instead of traditional forms of advertising?